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Marketplace Exploration

Woody Buckner Leadrship Artist Marketplace

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Project Description

The Objective of the Strategic Transformation Campaign includes:

  • Enhancing the Woody Buckner Strategic Transformation Campaign brand and positioning the Strategic Transformation Campaign as the premier source of information, education, events, and opportunities for B2B, value chain, cultural collaboration, strategic client/customer/citizen intended outcomes, operational productivity, financial results, and public service value delivery.
  • Increase the quality and number of product campaigns and, ultimately, shorten the sales cycles.
  • Create awareness of the Woody Buckner Strategic Transformation Campaign brand overall.

The Woody Buckner web portal will reach the following targets; executives in B2B, value chain management, information technology, sales and marketing, distribution management, strategic development, channel management, manufacturing and materials, logistics management, human resources, product management, and engineering management, as well as customers, prospects, industry analysts, media, and academia.

Kenneth Smith, Owner KGS Creative Consulting

All Strategic Transformation Campaign (STC) materials will carry the same key messaging based on well-researched targeted and personalized copy prior to the first engagement. Messaging will focus on Woody Buckner’s positioning with supporting copy specific to each engagement. Repetition of key messaging concepts in all promotional materials is a key to promoting and communicating the Woody Buckner brand. The messaging communication should be similar in style and format to that of Diplomats and Corporate Executives. It should deliver a powerful message about transformative possibilities

 

Project Details

  • Project Contact

    Kevin Keliher
    Chief Solution Officer
    mobile: 214-680-1403

    Woody, founder and CEO of the international Buckner & Company, Inc., based in Dallas, is a visionary leadership coach who has worked with, and continues to work with, many of today's global leaders in industry, in politics, in entertainment and in the world of philanthropy.

  • Development Team

    kennygsmith Creative Consulting
    Kenneth Smith | Cameron Smith
    Travis Buckingham

    The Woody Buckner Strategic Transformation Campaign will reach the following targets; executives in B2B, value chain management, information technology, sales and marketing, distribution management, strategic development, channel management, manufacturing and materials, logistics management, human resources, product management, and engineering management, as well as customers, prospects, industry analysts, media, and academia.

  • Creative Deliverable
    • Visualization Exploration UI Style Sheets Themes: Defined creative UI explorations and developers style sheet(s) themes that were used to define project production consistency. Coordinated with Woody Buckner lead architectures and development team in the research of the creative UI brand. Provided creative recommendations for both company and client.
    • UI Application Plan: Created a comprehensive plan that was implemented on and a modular basis. The project plan determined a timeframe of events and tasks, with functional specification, which outlined in detail how the application will function and flow.
    • Development Specification: Created a comprehensive plan where the programmer/s or Web developer/s begin coding, testing and publishing data. The phase established the data variables, entities and coding procedures that was used throughout the remainder of the project
    • Creative Brand Strategy: Developed initial look and feel for a new website portal. Proposed creative branding that could be used to modify the on-going online creative marketing campaign.
    • User Experience and User Interface: Coordinate with Lead Architect and development team on the site structure of how the content is navigated and presented in a simple and easy to understand methodology.
    • Optimized Content Collaboration: Coordinate with Lead Architect and development team to create the initial version of content that positions the Woody Buckners’ training program correctly, plus define levels of content accessed by different users
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Creative Aspects for Building Conceptual Applications

Creative Discipline

Strategy with a focused on visualization delivering visual imagery

UI Visualization

Communication striving for maximum usability combining desirability

Award Winning

Excellence and distinguished awards given for visionary communication

Strategic Marketing

Increasing brand recognition and our clients competitive advantage

Creative Strategic Marketing

  • The global marketplace is competitive and you need a company to help you eclipse your competitors. Every company has some sort of go-to-market statement, value-add proposition and unique selling point. Our work gets results and also wins awards.

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    GLOBAL THINKERS
    We are different!
  • We work with our clients on their marketing, branding, application design development, creative designs, and e-portal design projects. We help launch, manage, and grow brand awareness with vision and creativity.

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    AWARD-WINNING
    Grow brand awareness
  • The KGS Creative Consulting's leadership team brings 3o+ years of creative expertise in branding, informational graphic design and web design to our clients’ brands, focusing on every aspect of a company’s personality and identity.

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    CREATIVE INNOVATION
    Focus on the brand