- Digital Marketplace Network Business (DMN)
Model
A business model that creates value by facilitating exchanges between two or more interdependent groups, usually consumers and producers. Companies like Facebook, Apple, Amazon, Google, AirBnB, Uber, and Alibaba have achieved enormous scale in a matter of decades. Often their success is attributed to their tech and innovative cultures. However, while superior technology and innovation certainly help companies grow, it’s not the primary reason why these companies have reached such enormous valuations. Tech giants owe their success to their platform business model.- The Network Effects | Network effects are the incremental benefit gained by an existing user for each new user that joins the network.
New generation multi-business multi-collaborative digital Marketplace Network Overview
- Businesses are turning to Digital Marketplace Network (DMN) platform solutions that are disrupting existing linear business model solutions. And no wonder – DMN platforms deliver hyper agility, greater value at drastically lower cost of ownership.
Refining Mult-business multi-collaborative digital marketplace network’s (DMN) Vison and Goals
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DMN Business Model
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Optimizing for DMN Network Effects
- Thinking beyond user acquisition
A DMN platforms can be designed with features that boost network effects.- What are network effects?
Network effects are the incremental benefit gained by an existing user for each new user that joins the network. - There are two types of network effects
Direct and Indirect network effects. The difference is key to the exponential growth in platform business models.- One | Direct network effects, known as same-side effects
The value of a service simply goes up as the number of users goes up. - Two | Indirect network effects, known as cross-side effects:
the value of the service increases for one user group when a new user of a different user group joins the network.
- One | Direct network effects, known as same-side effects
- Cost-benefit analysis of joining a network
Collaboration enables users to self-organize into new networks that advance the specific agendas that are important to them individually.- Joining a network has a cost.
- High quality growth is lasting growth
- What are network effects?
- Once a platform has been optimized, the growth generated through network effects can be a powerful force that leads to scale that’s unachievable with linear business models.
- Thinking beyond user acquisition
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Visualization DMN Framework
- Design the Ecosystem
PHP Transport will develop an actionable architectural strategy for the core functionality of your DMN platform business. Our PHP Transport technology team will start with the core transaction, which is the engine that drives any DMN platform activity, and focus in on your target users with a combination of strategic marketing research and user testing. - Validate with a DMN Platform Prototype
Now it’s time to go to market. PHP Transport will launch a prototype that provides live customer data feedback on the DMN platform’s core transaction. - Build the Business Case and Action Plan
PHP Transport’s analytical group will perform simulations to explore the downside risk associated with an existing traditional non-platform technology in your industry. Additionally, we will design a value-added agile DMN platform business model that will adapt to deliver upside financial potential over a multi-year horizon. - Outcome
By the end of DMN Platform Module program, you will have a year-one action plan for your new digital marketplace network platform business, including a go-to-market playbook, technical roadmap for the DMN, resourcing needs, key business KPIs and milestones, and investment costs.
- Design the Ecosystem
PRODUCT DEMONSTRATIONS
Dashboard Visualization Solution for Digital Marketplace Networks (DMN)
PHP Transport offers a SaaS web-based application easy to adopt and simple to use model. It enables organizations near real-time dynamic scheduling solutions.
Digital Marketplace Network Demonstration
Learn about PHP Transport D-Portals and the technology that drives some of today's successful multi-business multi-collaborative marketplaces
Digital Marketplace Network Demonstrations
Technology Marketplace Network D-Portal Projects
- PHP Transport develops and deploys a multi-business multi-collaborative Digital Marketplace Network (DMN) platforms. PHP Transport in the process of designing a smart (AI) platform integrating social media (viral effect) engaging users | buyers, service offerings (value-added products) sellers | marketplace participants, e-commerce (secure payment) contracts | transactions. Providing an online user experience that attracts and retains new generation millennials.