Project Description

The Objective of the Strategic Transformation Campaign includes:

The Woody Buckner web portal will reach the following targets; executives in B2B, value chain management, information technology, sales and marketing, distribution management, strategic development, channel management, manufacturing and materials, logistics management, human resources, product management, and engineering management, as well as customers, prospects, industry analysts, media, and academia.

Kenneth Smith, Owner KGS Creative Consulting

All Strategic Transformation Campaign (STC) materials will carry the same key messaging based on well-researched targeted and personalized copy prior to the first engagement. Messaging will focus on Woody Buckner’s positioning with supporting copy specific to each engagement. Repetition of key messaging concepts in all promotional materials is a key to promoting and communicating the Woody Buckner brand. The messaging communication should be similar in style and format to that of Diplomats and Corporate Executives. It should deliver a powerful message about transformative possibilities

Project Details

• Project Contact

  Kevin Keliher
  Chief Solution Officer
  mobile: 214-680-1403

  Woody, founder and CEO of the international Buckner & Company, Inc., based in Dallas, is a visionary leadership coach who has worked with, and continues to work with, many of today's global leaders in industry, in politics, in entertainment and in the world of philanthropy.

  • www.woodybuckner.com
• Development Team

  kennygsmith Creative Consulting
  Kenneth Smith | Cameron Smith
  Travis Buckingham

  The Woody Buckner Strategic Transformation Campaign will reach the following targets; executives in B2B, value chain management, information technology, sales and marketing, distribution management, strategic development, channel management, manufacturing and materials, logistics management, human resources, product management, and engineering management, as well as customers, prospects, industry analysts, media, and academia.

• Creative Deliverable
  • Visualization Exploration UI Style Sheets Themes: Defined creative UI explorations and developers style sheet(s) themes that were used to define project production consistency. Coordinated with Woody Buckner lead architectures and development team in the research of the creative UI brand. Provided creative recommendations for both company and client.
  • UI Application Plan: Created a comprehensive plan that was implemented on and a modular basis. The project plan determined a timeframe of events and tasks, with functional specification, which outlined in detail how the application will function and flow.
  • Development Specification: Created a comprehensive plan where the programmer/s or Web developer/s begin coding, testing and publishing data. The phase established the data variables, entities and coding procedures that was used throughout the remainder of the project
  • Creative Brand Strategy: Developed initial look and feel for a new website portal. Proposed creative branding that could be used to modify the on-going online creative marketing campaign.
  • User Experience and User Interface: Coordinate with Lead Architect and development team on the site structure of how the content is navigated and presented in a simple and easy to understand methodology.
  • Optimized Content Collaboration: Coordinate with Lead Architect and development team to create the initial version of content that positions the Woody Buckners’ training program correctly, plus define levels of content accessed by different users