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Brand Exploration

My Body Personal Training Marketplace


Project Description

My Body | Personal Trainer, overall goal is to help as many people as possible achieve the benefits of a healthy lifestyle. In order for My Body | Personal Trainer to achieve this goal they have developed and deployed an informational website called that will help to increase their search engine, blog and social network visibility thus increasing brand recognition and additional website traffic for My Body | Personal Trainer assets.

With the current economic conditions and increasing competitive landscape, My Body | Personal Trainer, will have to focus its attention on increasing their brand awareness through their collaborative social networks, client referrals, direct sales, existing resources and online strategic marketing management and business relationships.

Kenneth Smith, Owner KGS Creative Consulting will be the primary digital asset that My Body | Personal Trainer will leverage to help grow their online personal training program and products business. They will accomplish this by:

  • Optimization and implementing keyword phrase to their existing website
  • Extending their visibility through micro sites or landing page development and content optimization directory
  • Deploying a social network buzz marketing program
  • Deploying an informative blog about My Body | Personal Trainer providing the very best care, friendly, gracious, personal training experience and the benefits of a healthy lifestyle available
  • Establish, over time, a central information online marketplace to oversee all digital asset operations


Project Details

  • Project Contact

    Miguel Torrecillias
    Personal Trainer

    My Body | Personal Trainer is focused on providing high-quality service and customer satisfaction - we will do everything we can to exceed your expectations.

  • Development Team

    kennygsmith Creative Consulting
    Kenneth Smith | Cameron Smith

    Online marketing strategies are designed to help drive targeted visitors to your website by positioning your website to the top search results of the major search engines like Google, Yahoo Search, BING, and AltaVista for specific keyword searches as well as back links, word of mouth and public awareness. kennygsmith Creative Consulting applies proven principles to fully understand what's happening in your competitive marketplace.

  • Creative Deliverable
    • Visualization Exploration UI Style Sheets Themes: Defined creative UI explorations and developers style sheet(s) themes that were used to define project production consistency. Coordinated with My Body Personal Trainer lead architectures and development team in the research of the creative UI brand. Provided creative recommendations for both company and client.
    • UI Application Plan: Created a comprehensive plan that was implemented on and a modular basis. The project plan determined a timeframe of events and tasks, with functional specification, which outlined in detail how the application will function and flow.
    • Development Specification: Created a comprehensive plan where the programmer/s or Web developer/s begin coding, testing and publishing data. The phase established the data variables, entities and coding procedures that was used throughout the remainder of the project
    • Creative Brand Strategy: Developed initial look and feel for a new website portal. Proposed creative branding that could be used to modify the on-going online creative marketing campaign.
    • User Experience and User Interface: Coordinate with Lead Architect and development team on the site structure of how the content is navigated and presented in a simple and easy to understand methodology.
    • Optimized Content Collaboration: Coordinate with Lead Architect and development team to create the initial version of content that positions the My Body Personal Trainers’ training program correctly, plus define levels of content accessed by different users