Design strategy is a discipline, which helps firms determine what to make and why do it and how to innovate contextually, both immediately and over the long-term. This process involves the interplay between design and business strategy. While not always required, design strategy often uses social research methods to help ground the results and of any course of action. The approach has proved useful for companies in a variety of strategic scenarios. Typically, users interact with information by manipulating visual widgets that allow for interactions appropriate to the kind of data they hold.